Pay-per-click, or PPC, is a form of online advertising in which the advertiser is charged a fee each time one of their adverts is clicked. In essence, you are paying for specifically targeted traffic to your website (or landing page) or application. When PPC is implemented properly, the cost is negligible because each click is worth more than you are charged. For instance, if you pay ₹ 228 for a click and the click generates a sale for ₹ 4000, you have profited significantly.

PPC advertisements can be composed of text, graphics, videos, or a combination of these, and they come in a variety of sizes and forms (literally). They can show up on websites, social media platforms, search engines, and more.

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Journeys aren’t always straight forward. Sometimes they can be long and tiresome with lots of ups, downs and bumps in the road before you finally reach your destination. Depending on the route a user chooses to take, their journey may be longer or shorter than others. The same applies to the customer journey. Your audience won’t take the same route to conversion, and they won’t do it at the same speed either. This is why targeting specifically based on their buying signals is a huge part of PPC success. This sentiment is reflected in the PPC marketing funnel. You need to adjust the way you approach your users as their needs change at each stage of the funnel.

If you can create ads that align with the user’s specific needs at that specific moment, you’re much more likely to guide them towards that all-important conversion. After all, brands aren’t made overnight. It takes time, investment and know-how to attract your target audience and help them see just how great your offering is.

Increased Visibility

PPC ads allow your business to appear at the top of search engine results pages (SERPs), increasing your visibility and making it easier for potential customers to find you.

Targeted Advertising

PPC advertising allows you to target specific demographics, locations, and even the time of day your ads appear, ensuring that your ads are seen by the right people at the right time.

Cost-Effective

With PPC advertising, you only pay when someone clicks on your ad. This means that you can control your advertising budget and ensure that you are only paying for clicks that are likely to convert into customers.

Measurable Results

PPC advertising provides detailed analytics and tracking, allowing you to measure the success of your campaigns and make informed decisions about future advertising strategies.

Competitive Advantage

PPC advertising allows small businesses to compete with larger companies by providing a level playing field for online advertising. This means that even with a small budget, you can still reach potential customers and compete with bigger brands in your industry.

Overall, PPC advertising is a powerful tool for businesses of all sizes, providing increased visibility, targeted advertising, cost-effectiveness, measurable results, and a competitive advantage.