🌐 eBay
eBay selling guide with final value fees, store plans, auction vs fixed-price strategies, and seller tools.
Last updated: 2026-07-30Fee Structure
final Value Fee
12.9% + $0.30 (max $750 per item)
insertion Fee
$0.35 (first 50 listings/month free)
store Subscription
$4.95-$299.95/month
payment Processing
2.9% + 30¢ (managed payments)
shipping
Seller responsibility or calculated at checkout
return Fee
Return shipping costs
cancellation Fee
Not applicable (but affects seller rating)
Key Policies
- Return policy: 30 days (seller can set)
- Seller performance standards: TRS requirements
- Defect rate <0.5%, Late shipment <3%
- Item not as described (INAD) claims
- Authenticity guarantee for luxury items
- VAT/GST compliance for international sales
- eBay money back guarantee
Setup Requirements
- eBay account verification
- Payment method setup (bank account)
- Return policy configuration
- Shipping zones and rates
- Product category approvals (some categories)
- Tax information
Platform Features
Auction and fixed-price selling
eBay Stores for professional sellers
Managed Payments with buyer protection
Global shipping program
eBay Guaranteed Delivery
Promoted listings advertising
Pricing Model Overview
Final value fee model with insertion fees. Store subscriptions reduce fees. Managed Payments for streamlined processing. Auction or fixed-price selling.
Frequently Asked Questions
What are eBay final value fees?
eBay charges 12.9% of total sale amount plus $0.30 per order, capped at $750 per item. Fees vary by category.
How do eBay store subscriptions work?
Store plans range from $4.95/month ( Starter) to $299.95/month (Enterprise). Higher tiers reduce final value fees.
What is eBay Managed Payments?
Managed Payments is eBay payment processing system. Fees are 2.9% + 30¢ per transaction with funds deposited directly to your bank.