🏪 Walmart
Walmart Marketplace guide with commission rates, seller requirements, and retail profitability tools.
Last updated: 2026-07-30Fee Structure
referral Fee
6-20% (category dependent)
subscription Fee
$0 ( waived for first 30 days, then $39.99/month)
shipping Fee
Walmart-fulfilled or seller-managed
storage Fee
Walmart fulfillment center fees apply
return Fee
Varies by category
cancellation Fee
Not applicable
Key Policies
- Return window: 30 days standard
- Performance standards for ODR
- Prohibited product categories listed
- Price parity requirements (MSRP)
- Shipping timeframes: 2-day or next-day for fast track
- Tax compliance for US sellers
- Product safety standards
Setup Requirements
- US business entity
- US tax ID (EIN)
- US bank account
- Product liability insurance ($100K minimum)
- Professional product images
- UPC/EAN codes for products
Platform Features
Walmart Fulfillment Services (WFS)
NextDay delivery program
Walmart Connect advertising
Brand shop customization
B2B marketplace (Walmart Business)
International seller program
Pricing Model Overview
Commission-based with category-specific rates. Walmart Fulfillment Services (WFS) available for Prime-like fast shipping.
Frequently Asked Questions
What are Walmart Marketplace fees?
Walmart charges 6-20% referral fee depending on category. There is no monthly fee for the first 30 days, then $39.99/month.
How does Walmart Fulfillment work?
WFS is similar to Amazon FBA. You send inventory to Walmart fulfillment centers and they handle storage, packing, and shipping.
What are seller requirements?
US business entity, EIN, US bank account, $100K product liability insurance, and professional product images with UPC codes.