Amazon Seller Intelligence
Track seller policy, FBA, FBM, fees, account health, catalog, listings, advertising, and marketplace changes over time with official sources and operational impact analysis.
Seller Functions:
Primary Sources: Amazon Seller Central
Visit Seller Central27 Official Seller Updates
7 Years Tracked
Official seller sources · Timeline view · Operational impact summaries
Action Center & Latest Changes
September 08, 2026
FBA monthly storage fee adjustments and aged inventory surcharge tier revisions
Amazon announced updated monthly inventory storage rates and revised aged inventory surcharge tiers for standa...
September 08, 2026
Expansion of FBA Scheduled Delivery for Heavy & Bulky Appliances
Amazon announced the expansion of customer-scheduled delivery slots and room-of-choice placement for large app...
September 03, 2026
Account Health Rating (AHR) Repeat Policy Violation Enforcement Updates
Amazon announced refined thresholds for the Account Health Rating (AHR), clarifying that recurring unaddressed...
Archive Coverage Status: Curated Archive (Continuous Ingestion)
Source: Amazon Seller Central News, Policy Pages, and Official Documentation · Tracking Amazon India, Amazon US, Amazon Global · Last Curated September 2026
Jump:
Chronological timeline of official Seller Central updates.
Seller Operational Notice:
Amazon policies, fees, fulfillment SLAs, and compliance rules vary by marketplace country, category, and fulfillment program. Always confirm the official notification in your specific Seller Central account before making inventory or pricing adjustments.
Operations: FBA · Storage · Fees · Inventory · Shipping
(3 updates)
September 08, 2026
Amazon announced updated monthly inventory storage rates and revised aged inventory surcharge tiers for standard and oversized items in Indian fulfillment centers ahead of the peak festive season, incentivizing faster inventory turnover.
Effective Date:
Amazon announced the expansion of customer-scheduled delivery slots and room-of-choice placement for large appliances and furniture across 40 additional Indian cities via specialized Heavy & Bulky fulfillment centers.
Effective Date:
September 03, 2026
Amazon announced refined thresholds for the Account Health Rating (AHR), clarifying that recurring unaddressed policy violations across intellectual property, restricted products, and authenticity will accelerate AHR point deductions and trigger faster listing suppressions.
Effective Date:
(2 updates)
August 28, 2026
In accordance with CPCB regulatory updates, Amazon mandates that all sellers listing consumer electronics, battery accessories, and packaging materials upload valid EPR certificates and registration numbers in Seller Central.
Effective Date:
August 18, 2026
Amazon announced enhancements to the Easy Ship delivery and returns workflow in India, automatically generating pre-paid reverse pickup labels for merchant-fulfilled orders and introducing real-time driver tracking for reverse pickups.
Effective Date:
(1 update)
June 11, 2026
Amazon updated its Inbound Placement Service Fee options, introducing automated shipping plan splitting recommendations that help sellers minimize placement fees by distributing inventory across designated regional fulfillment centers.
Effective Date:
(2 updates)
May 16, 2026
Amazon launched automated image-to-attribute extraction tools inside the Add Products and Manage Inventory workflows, allowing sellers to automatically infer catalog attributes, material specifications, and bullet points directly from uploaded product packaging images.
May 04, 2026
Official operational guidance detailing fulfillment center capacity planning, mandatory pallet appointment booking rules via Carrier Central, and recommended shipment dispatch windows ahead of Great Indian Festival sale events.
(1 update)
March 12, 2026
Amazon Ads updated Campaign Manager reporting, integrating upper-funnel Sponsored Brands and video impressions into Search Query Performance dashboards, providing clearer visibility into customer discovery pathways before purchase.
(1 update)
January 22, 2026
Amazon Business introduced automated progressive tier discounting rules, allowing sellers to set multi-tiered quantity pricing with automated GST credit pass-through calculations for enterprise business customers.
Operations: Fees · Pricing · Promotions · FBM · Shipping
(1 update)
November 12, 2025
Amazon India restructured referral fees for products priced under ₹500 and ₹1,000, lowering category selling fees by up to 3% to 6% to support seller competitiveness in mass consumer segments.
Effective Date:
(1 update)
September 22, 2025
Amazon introduced mandatory weekend operations requirements (Saturday and Sunday shipping) and updated On-Time Delivery and Valid Tracking Rate thresholds for sellers enrolled in Seller Fulfilled Prime.
Effective Date:
(1 update)
August 14, 2025
Amazon announced that the submission window for Seller Assurance for Ecommerce Transactions (SAFE-T) claims on customer-damaged or switched returns for merchant-fulfilled orders is standardized to 7 calendar days from return delivery, requiring 360-degree unboxing photos.
Effective Date:
(1 update)
June 18, 2025
Amazon expanded Project Zero self-service counterfeit takedown capabilities and automated brand protections to thousands of emerging brand owners with registered trademarks across global marketplaces.
(1 update)
March 26, 2025
Amazon Multi-Channel Fulfillment (MCF) expanded default blank-box (unbranded) packaging in India, allowing DTC and ecommerce brands to fulfill off-Amazon orders (Shopify, WooCommerce) from Amazon FBA inventory without Amazon branding.
(1 update)
January 14, 2025
Amazon announced that the minimum Valid Tracking Rate (VTR) requirement for merchant-fulfilled (FBM / Self-Ship) orders in India has been raised from 95% to 97%, enforcing integrated carrier tracking numbers at dispatch.
Effective Date:
Operations: FBA · Inventory · Fees · Storage · Listings
(1 update)
December 05, 2024
Amazon introduced a low-inventory-level fee applied to standard-sized products that consistently carry less than 28 historical days of supply relative to their sales velocity, penalizing fragmented stock distribution.
Effective Date:
(1 update)
August 20, 2024
Amazon announced strict automated suppression rules for product listing titles exceeding 200 characters or containing promotional phrases (e.g., 'Free Shipping', '100% Quality Guaranteed') to optimize mobile shopping search results.
Effective Date:
(1 update)
May 15, 2024
Amazon announced expanded packaging verification for brands enrolled in Transparency, ensuring that fulfillment centers scan unique 2D Transparency codes at check-in and reject any unauthorized inventory lacking valid serials.
(1 update)
February 12, 2024
Amazon Ads launched self-service Sponsored TV campaigns without minimum spend thresholds, enabling brand registered sellers to advertise on connected streaming TV services like Prime Video and Freevee with direct remote-click interactive shopping prompts.
Operations: FBA · Storage · Inventory · Tax · Account Health
(1 update)
October 18, 2023
Amazon retired the legacy IPI restock limits and storage limits, introducing a unified monthly Capacity Management system providing sellers with a single monthly storage volume limit and the ability to bid for additional capacity via Capacity Manager.
Effective Date:
(1 update)
July 05, 2023
Amazon India mandated that all business orders (Amazon Business B2B) have valid GST tax invoices uploaded within 24 hours of order shipment, setting an Invoice Defect Rate (IDR) threshold of under 5% on Account Health.
Effective Date:
(1 update)
March 14, 2023
Amazon introduced customized rule templates in Automate Pricing, enabling sellers to automatically match or stay below the Featured Offer (Buy Box) price or match competitive external prices off-Amazon while protecting predefined floor prices.
Operations: Account Health · Seller Performance · FBA · Fees · Shipping
(1 update)
September 20, 2022
Amazon launched Account Health Assurance (AHA), a protection program ensuring that qualifying sellers who maintain an Account Health Rating of 250+ for 6 months will not experience sudden account deactivations without an Amazon specialist first contacting them.
(1 update)
April 28, 2022
Amazon implemented a fuel and inflation surcharge on per-unit FBA fulfillment fees to account for unprecedented increases in global transportation fuel costs and supply chain operational expenses.
Effective Date:
Operations: Product Compliance · Listings
(1 update)
August 10, 2021
In compliance with Food Safety and Standards Authority of India directives, Amazon mandated that all sellers listing grocery, gourmet foods, and dietary supplements upload valid 14-digit FSSAI license numbers in catalog attributes.
Effective Date:
Operations: Catalog · Listings · Product Compliance
(1 update)
July 21, 2020
In accordance with Indian Legal Metrology (Packaged Commodities) rules, Amazon mandated that every active listing on Amazon.in declare the Country of Origin attribute, enabling automated suppression for missing values.
Effective Date:
Source & Trademark
Amazon, Amazon Seller Central, Fulfillment by Amazon (FBA), Merchant Fulfilled Network (MFN), and related trademarks belong to Amazon.com, Inc. or its affiliates. This timeline is an independent Goafreet intelligence resource that organizes publicly available official Amazon seller announcements.
Editorial Analysis
Goafreet's business relevance ratings, financial-impact classifications, compliance-risk indicators, "Why This Matters" interpretations, and recommended review checklists are independent commercial perspectives and do not represent statements or legal advice from Amazon.
Seller Responsibility Notice
Amazon policies, fee structures, and fulfillment rules frequently vary by country, category, seller tier, and account status. Always cross-verify with the official notification inside your own Seller Central account dashboard before taking action.
