Amazon Break-Even ACOS & Enterprise Profit Calculator
Advanced enterprise-grade Amazon India fee engine, break-even ACOS threshold simulator, Max CPC calculator, and multi-variable profitability modeling.
PRODUCT & FEE CONFIGURATION
SELLING PRICE
₹
PRODUCT COGS
₹
SHIPPING + CLOSING
₹
FBA STORAGE /UNIT
₹
CAMPAIGN METRICS
CURRENT ACOS (%)
%
MONTHLY UNITS
CONVERSION RATE (%)
%
TARGET PROFIT MARGIN (%)
%
ENTERPRISE SCENARIO SIMULATORS
Price Adjustment
0%
Coupon Discount
0%
Return Rate Simulation
5%
BREAK-EVEN ACOS
33.76%
TARGET ACOS
18.76%
MAXIMUM CPC
₹17.19
NET MARGIN (AFTER ADS)
11.76%
UNIT ECONOMICS & PROFIT WATERFALL (PER UNIT)
| FINANCIAL METRIC | AMOUNT (INR) | PERCENTAGE (%) |
|---|---|---|
| Simulated Selling Price | ₹599.00 | 100.00% |
| Product COGS | - ₹160.00 | 26.71% |
| Amazon Referral Fee (15.00%) | - ₹89.85 | 15.00% |
| Fulfillment & Storage Fees | - ₹107.00 | 17.86% |
| GST on Marketplace Fees (18%) | - ₹35.43 | 5.92% |
| Return Logistics Loss Allocation | - ₹4.49 | 0.75% |
| Net Profit Before Ads | ₹202.22 | 33.76% |
| Active Ad Spend Allocation (22.00%) | - ₹131.78 | 22.00% |
| Net Profit After Ads | ₹70.44 | 11.76% |
MONTHLY BUSINESS FORECAST (1200 Units)
Gross Store Revenue
₹7,18,800.00
Total Monthly Ad Spend
₹1,58,136.00
Net Monthly Profit
₹84,533.40
ACOS SENSITIVITY MATRIX
| ACOS % | NET PROFIT / UNIT | STATUS |
|---|---|---|
| 10% | ₹142.32 | Profitable |
| 15% | ₹112.37 | Profitable |
| 20% | ₹82.42 | Profitable |
| 25% | ₹52.47 | Profitable |
| 30% | ₹22.52 | Profitable |
Metrics & Terminology Explained
FBA (Fulfillment by Amazon)
A service that allows sellers to store their products in Amazon's fulfillment centers, and Amazon picks, packs, and ships them.
GST (Goods and Services Tax)
An indirect tax used in India on the supply of goods and services.
CPC (Cost Per Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
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* Note: The metrics calculated by this tool are estimated numbers. Real numbers might vary according to the latest platform policies, taxes, and category updates.