Amazon Coupon ROI & Campaign Simulator
Enterprise-grade Amazon coupon promotion simulator accounting for incremental sales, organic rank lift, repeat customer lifetime value, and detailed promotion cost breakdowns.
1. PRODUCT & FEE SETUP
SELLING PRICE
₹
PRODUCT COGS
₹
SHIPPING + CLOSING
₹
FBA STORAGE /UNIT
₹
2. COUPON CAMPAIGN PARAMETERS
COUPON DISCOUNT (%)
%
EXPECTED REDEMPTIONS
BASELINE UNITS /MO
CAMPAIGN DURATION (DAYS)
AMAZON CLIP FEE
₹
INVENTORY TO LIQUIDATE
3. FORECASTING & LIFT VARIABLES
CONV. RATE BEFORE (%)
%
CONV. RATE AFTER (%)
%
ORGANIC SALES LIFT (%)
%
REPEAT PURCHASE (%)
%
Campaign Health: Excellent Campaign
★★★★★ • Score: 100/100 • Risk: Low
Coupon ROI
163.05%
Profit Increase
₹26,151.51
Incremental Revenue
₹1,95,034.40
Incremental Orders
370 Units
Incremental Profit
₹26,151.51
Net Promotion Cost
₹16,039.31
Net Margin After Promo
27.09%
Break-even Coupon %
34.51%
Break-even Units
227 Units
Profit Per Redemption
₹70.68
Inventory Cleared
970 Units
Campaign Rating
★★★★★
DETAILED PROMOTION COST BREAKDOWN
| Coupon Discount (Total Given) | ₹17,970.00 |
| Amazon Redemption Fee (₹5.00 / redemption) | ₹1,250.00 |
| Referral Fee Difference (Savings) | - ₹2,695.50 |
| GST Difference on Fees (Savings) | - ₹485.19 |
| Net Promotion Cost Investment | ₹16,039.31 |
WITHOUT COUPON (BASELINE)
Revenue
₹3,59,400.00
Profit
₹1,24,030.20
Margin
34.51%
Orders
600 Units
WITH COUPON ACTIVE
Revenue
₹5,54,434.40
Profit
₹1,50,181.71
Margin
27.09%
Orders
970 Units
PROJECTION TIMELINE FORECAST
Projected Revenue
₹5,54,434.40
Projected Profit
₹1,50,181.71
Inventory Cleared
970 Units
Metrics & Terminology Explained
ROI (Return on Investment)
A performance measure used to evaluate the efficiency of an investment.
FBA (Fulfillment by Amazon)
A service that allows sellers to store their products in Amazon's fulfillment centers, and Amazon picks, packs, and ships them.
GST (Goods and Services Tax)
An indirect tax used in India on the supply of goods and services.
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* Note: The metrics calculated by this tool are estimated numbers. Real numbers might vary according to the latest platform policies, taxes, and category updates.