Amazon Marketing Budget Planner
Plan and allocate Amazon marketing budget across sponsored products, brands, and display ads with revenue and click projections.
BUDGET & TARGETING SETUP
TOTAL MONTHLY BUDGET
₹
TARGET ROAS (X)
Sponsored Products (SP)
70%
Sponsored Brands (SB)
20%
Sponsored Display (SD)
10%
AVG. CPC (₹)
₹
CONVERSION RATE (%)
%
TOTAL BUDGET
₹50,000.00
PROJECTED AD REVENUE
₹2,25,000.00
EFFECTIVE ACOS
22.22%
ESTIMATED ORDERS
333 Units
AD TYPE BUDGET ALLOCATION
| AD FORMAT | SHARE (%) | ALLOCATED BUDGET |
|---|---|---|
| Sponsored Products (SP) | 70.00% | ₹35,000.00 |
| Sponsored Brands (SB) | 20.00% | ₹10,000.00 |
| Sponsored Display (SD) | 10.00% | ₹5,000.00 |
TRAFFIC & CLICK FORECAST
Estimated Clicks
4,167 Clicks
Estimated Orders
333 Orders
Projected ROAS
4.50x
Metrics & Terminology Explained
ROAS (Return on Ad Spend)
The inverse of ACoS. It shows how much revenue you earn for every ₹1 spent on advertising.
CPC (Cost Per Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
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* Note: The metrics calculated by this tool are estimated numbers. Real numbers might vary according to the latest platform policies, taxes, and category updates.