Marketplace Parity Calculator
Compare profitability, marketplace fees, settlement amounts, shipping costs, return losses, and final margins across Amazon, Flipkart, Myntra, Meesho, Ajio, Nykaa, JioMart, Snapdeal, Shopify D2C, and your own website.
ALGORITHM SETUP
3. RETURNS & ADS
RTO (COURIER) %
CRR (CUSTOMER) %
DAMAGE / LOSS %
MPLACE AD %
D2C CUSTOMER ACQUISITION (₹)
EFFECTIVE PRICE
₹899.00
TAXABLE BASE
₹802.68
MOST PROFITABLE CHANNEL
Meesho
₹383.88 / unit
10-PLATFORM DETAILED P&L BREAKDOWN (PER UNIT)
| METRIC | AMAZON FBA | FLIPKART | MYNTRA | MEESHO | AJIO | NYKAA | JIOMART | SNAPDEAL | SHOPIFY D2C | OWN WEBSITE |
|---|---|---|---|---|---|---|---|---|---|---|
| 💰 REVENUE | ||||||||||
| Customer Pays (Effective SP) | ₹899.00 | ₹899.00 | ₹899.00 | ₹899.00 | ₹899.00 | ₹899.00 | ₹899.00 | ₹899.00 | ₹899.00 | ₹899.00 |
| 🔻 PLATFORM DEDUCTIONS | ||||||||||
| Referral / Commission Fee | -₹121.37 | -₹116.87 | -₹143.84 | ₹0 | -₹161.82 | -₹134.85 | -₹107.88 | -₹125.86 | ₹0 | ₹0 |
| Fixed / Closing Fee | -₹39.00 | -₹38.00 | -₹40.00 | ₹0 | -₹40.00 | -₹25.00 | -₹15.00 | -₹20.00 | -₹8.99 | ₹0 |
| Payment Gateway Fee (PG) | ₹0 | -₹17.98 | ₹0 | ₹0 | -₹17.98 | -₹17.98 | -₹17.98 | -₹22.48 | -₹17.98 | -₹13.49 |
| 📦 LOGISTICS & TAXES | ||||||||||
| Weight Handling / Shipping | -₹65.00 | -₹69.00 | -₹75.00 | -₹85.00 | -₹85.00 | -₹70.00 | -₹65.00 | -₹75.00 | -₹60.00 | -₹55.00 |
| Pick & Pack (FBA) | -₹15.00 | ₹0 | ₹0 | ₹0 | ₹0 | ₹0 | ₹0 | ₹0 | ₹0 | ₹0 |
| GST on Platform Fees (18%) | -₹43.27 | -₹43.53 | -₹46.59 | -₹15.30 | -₹54.86 | -₹44.61 | -₹37.05 | -₹43.80 | -₹15.65 | -₹12.33 |
| TDS + TCS (Govt Deductions) | -₹16.05 | -₹16.05 | -₹16.05 | -₹16.05 | -₹16.05 | -₹16.05 | -₹16.05 | -₹16.05 | ₹0 | ₹0 |
| 🏦 EST. BANK SETTLEMENT | ₹599.32 | ₹597.56 | ₹577.52 | ₹782.65 | ₹523.28 | ₹590.51 | ₹640.03 | ₹595.81 | ₹796.38 | ₹818.19 |
| 🔻 MARKETING, RETURNS & COGS | ||||||||||
| Marketing / Ad Spend | -₹134.85 | -₹134.85 | -₹134.85 | -₹134.85 | -₹134.85 | -₹134.85 | -₹134.85 | -₹134.85 | -₹250.00 | -₹200.00 |
| RTO Penalty (Courier Return) | -₹2.25 | -₹20.70 | -₹14.06 | -₹18.00 | -₹16.58 | -₹12.60 | -₹10.73 | -₹13.50 | -₹24.30 | -₹12.38 |
| CRR Penalty (Return + Liquidate) | -₹20.43 | -₹24.48 | -₹29.37 | -₹25.92 | -₹32.20 | -₹27.96 | -₹26.11 | -₹28.94 | -₹22.32 | -₹21.12 |
| Product COGS | -₹220.00 | -₹220.00 | -₹220.00 | -₹220.00 | -₹220.00 | -₹220.00 | -₹220.00 | -₹220.00 | -₹220.00 | -₹220.00 |
| TRUE NET PROFIT | ₹221.78 | ₹197.53 | ₹179.23 | ₹383.88 | ₹119.65 | ₹195.10 | ₹248.35 | ₹198.52 | ₹279.76 | ₹364.69 |
| True Net Margin | 24.7% | 22.0% | 19.9% | 42.7% | 13.3% | 21.7% | 27.6% | 22.1% | 31.1% | 40.6% |
| Payment Delay (Working Cap) | 7 Days | 10 Days | 14 Days | 12 Days | 30 Days | 20 Days | 14 Days | 10 Days | 3 Days | 2 Days |
THE SETTLEMENT JOURNEY (AMAZON FBA)
Visualizing exactly how a ₹899.00 payment shrinks down to true net profit after every fee, tax deduction, and return penalty.
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FBA vs FBM: undelivered, rejected & replacement order fees
The fulfilment model changes which fees exist and which fees Amazon can reverse. FBA means Amazon stores and fulfils the inventory. FBM / merchant fulfilled means the seller stores inventory; Easy Ship is Amazon-managed delivery within FBM, while Self Ship uses the seller’s own courier. The supplied Amazon policy covers FBA and Easy Ship; it does not promise reimbursement for Self Ship courier charges.
| Order outcome | FBA — inventory and fulfilment by Amazon | FBM with Easy Ship — seller inventory, Amazon delivery | FBM Self Ship — seller / courier delivery |
|---|---|---|---|
| Undelivered | For an eligible order, Amazon reimburses charged referral and fixed closing fees plus FBA weight-handling and Pick & Pack fees, inclusive of taxes. | For an eligible order, Amazon reimburses charged referral and fixed closing fees plus the Easy Ship shipping fee, inclusive of taxes. | Do not assume the FBA/Easy Ship policy applies. Verify your courier and return cost directly with your shipping partner and Seller Central. |
| Customer rejected | The same eligible charged FBA fees are reimbursed: referral, fixed closing, weight handling and Pick & Pack. | The same eligible Easy Ship fees are reimbursed: referral, fixed closing and Easy Ship shipping. | Seller and courier terms apply. This calculator leaves Self Ship return exposure as a seller planning cost. |
| Customer replacement | No return fee is charged under the supplied policy. Referral and fixed closing fees apply only to the forward journey; FBA weight handling and Pick & Pack apply to both journeys. | No return fee is charged under the supplied policy. Referral and fixed closing fees apply only to the forward journey; Easy Ship weight handling applies to both journeys. | Calculate replacement and return movement from your courier agreement; this supplied policy does not cover it. |
When to expect it
The supplied policy states reimbursement is processed once the order is marked undelivered or customer rejected, then paid in the normal settlement cycle. It lists FBA as effective from 10 November 2022 and Easy Ship from 4 March 2024.
Where to verify it
Check Seller Central Reports → Payments. Easy Ship reversals may appear in All Statements as “Amazon Easy Ship Weight Handling Fee Reversal” and its IGST entry. Use the monthly Undelivered and Rejected Order Reimbursements report and Tax Document Library credit notes to reconcile each order ID.
Metrics & Terminology Explained
FBA (Fulfillment by Amazon)
A service that allows sellers to store their products in Amazon's fulfillment centers, and Amazon picks, packs, and ships them.
RTO (Return to Origin)
When a package is returned back to the seller due to non-delivery or customer rejection.
GST (Goods and Services Tax)
An indirect tax used in India on the supply of goods and services.
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* Note: The metrics calculated by this tool are estimated numbers. Real numbers might vary according to the latest platform policies, taxes, and category updates.