Meesho Ad ROAS Calculator

Stop relying on auto-campaign vanity metrics. Calculate your exact Break-Even ROAS to determine if your Meesho Ad CPC bids are actually generating net profit for your business.

Allocated Ad Spend ₹5,000

Average CPC (Cost Per Click) ₹1.50

Conversion Rate (Orders / Clicks) 2.5%

Average Order Value (AOV) ₹350

Gross Margin (Before Ads) 25%

What is Break-Even ROAS?

Because margins on Meesho are tight, generating a 2.0x ROAS does NOT mean you are profitable. Your Break-Even ROAS is the exact multiplier required just to pay for the ads. If your Actual ROAS is below this number, your ads are losing money.

Estimated Clicks0

Estimated Orders0

Gross Ad Revenue₹0

Required Break-Even ROAS0.0x

Actual Campaign ROAS0.0x

Net Ad Profit+₹0

Meesho Ad ROAS Calculator

What is Break-Even ROAS?

Are your Meesho Smart Campaigns bleeding capital?