TikTok Engagement Rate
Calculate TikTok engagement rates by video views and followers, estimate sponsored post rates, and analyze viral share and save ratios.
TikTok Video & Account Stats
Enter the metrics from a single TikTok video or averages across your last 10 videos.
Primary metric on TikTok FYP
Drives FYP recommendation
High value save signal
Engagement Analysis
12.56%
22.60%
1.07%
15.5%
Estimated Sponsor Deal Rate
Based on views and calculated engagement$603 - $1130
TikTok Engagement Rate Benchmarks by Account Tier
TikTok engagement is driven by the For You Page (FYP) algorithm rather than follower counts. Compare your numbers against creator benchmarks:
| Creator Tier | Avg Views Per Video | Standard Engagement Rate (Views) | Market Note |
|---|---|---|---|
| Nano (< 10k) | 5k - 20k | 8.5% - 15.0% | Highest relative ER |
| Micro (10k - 50k) | 15k - 80k | 6.0% - 10.0% | Strong creator niche |
| Mid-Tier (50k - 200k) | 50k - 250k | 5.0% - 8.0% | Prime sponsor sweetspot |
| Macro (200k - 1M) | 150k - 750k | 4.0% - 6.5% | Broad viral reach |
| Mega (1M+) | 500k - 5M+ | 3.0% - 5.0% | Celebrity / Mass scale |
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* Note: The metrics calculated by this tool are estimated numbers. Real numbers might vary according to the latest platform policies, taxes, and category updates.