Advertising & Marketing Claims Policy
Requires clients to provide verifiable proof for comparative, superlative, and health claims, and reserves right to decline unlawful ads.
Table of Contents (5)
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Table of Contents (5 Sections)
Scope & Contractual Summary
Standards requiring factual substantiation, ASCI code compliance, truth-in-advertising, and refusal of deceptive or unsubstantiated claims.
Truth-in-Advertising & Statutory Compliance
Goafreet is committed to creating ethical, truthful, and lawful promotional material. All advertising campaigns, creative banners, landing page copy, and social media promotions engineered by Goafreet are designed in accordance with applicable consumer protection and advertising standards.
Client Responsibility for Claims
The client is responsible for the factual accuracy and legal substantiation of product, service, pricing, certification, performance, comparative, technical, medical, environmental and other claims supplied to Goafreet. Goafreet may request evidence or decline to publish material that reasonably appears unlawful, misleading or unsupported.
Regulated Industries & Statutory Disclaimers
Clients operating in regulated sectors (including nutraceuticals, financial products, healthcare, and cosmetic formulations) must ensure all mandatory statutory disclaimers, license numbers, and advisory warnings are provided in the creative brief. Client warrants that it holds all required regulatory approvals to advertise such offerings.
Right to Decline Deceptive Campaigns
Goafreet reserves the right to refuse, halt, or withdraw any advertising creative, campaign brief, or promotional claim that appears intentionally deceptive, lacks credible substantiation, promotes prohibited goods or services, or risks violating advertising platform policies.
Indemnity for Client-Supplied Claims
Client shall defend and hold harmless Goafreet and its authorized personnel from claims, penalties, or regulatory sanctions directly arising from advertisements published on the basis of false, misleading, or unsupported claims supplied or approved by the Client, subject to mandatory law.
Contractual Hierarchy & Precedence
This document forms part of Goafreet’s operational legal architecture and is intended to be read in conjunction with our Master Service Terms and specific engagement proposals. Where a mutually signed Master Service Agreement (MSA), Statement of Work (SOW), or bilateral Non-Disclosure Agreement (NDA) contains more specific or differing terms, the signed agreement shall strictly prevail for that engagement.
Public Corporate Identification & Contact
Goafreet is an India-based brand management, digital marketing, ecommerce operations, technology engineering, and creative consulting firm operating from Vadodara, Gujarat, India.
Official Communications: info@goafreet.com | Telephone: +91 9106981512