Paid Media & Performance Marketing Terms
Defines campaign setup, ad budget management, creative approvals, auction price fluctuations, and zero ROAS warranties.
Table of Contents (5)
Legal Questions?
Need commercial clarification on our terms or standard contracts?
Table of Contents (5 Sections)
Scope & Contractual Summary
Terms governing paid advertising on Google Ads, Meta Ads, LinkedIn, and YouTube, media spend separation, auction volatility, and zero ROAS warranties.
Campaign Strategy & Operational Scope
Goafreet plans, configures, manages, and optimizes digital advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and marketplace ad platforms. Services include keyword research, audience configuration, creative copywriting, conversion tracking guidance, bid management, and periodic performance reporting.
Separation of Ad Spend & Management Fees
Direct advertising media spend is separate from Goafreet professional service fees unless expressly bundled in a signed agreement. Client maintains direct financial responsibility for ad spend and maintains active billing instruments directly on advertising accounts.
Auction Volatility & Zero Performance Warranty
Ad platforms control auction pricing, ad approvals, and delivery. Auction costs fluctuate based on competitor bidding, platform inventory, and market demand. Tracking and attribution can be affected by browser, operating system, and privacy developments. Goafreet does not warrant or guarantee leads, CPA, ROAS, revenue, or profitability.
Campaign Budgets & Authorizations
Goafreet manages ad spend within budgets authorized by the Client in writing. Material budget adjustments require client approval.
Creative Reviews & Platform Disapprovals
Ad networks use automated systems to enforce advertising policies. Platforms may reject creatives, require revisions, or review accounts. Third-party billing issues or platform suspensions are outside Goafreet’s reasonable control.
Contractual Hierarchy & Precedence
This document forms part of Goafreet’s operational legal architecture and is intended to be read in conjunction with our Master Service Terms and specific engagement proposals. Where a mutually signed Master Service Agreement (MSA), Statement of Work (SOW), or bilateral Non-Disclosure Agreement (NDA) contains more specific or differing terms, the signed agreement shall strictly prevail for that engagement.
Public Corporate Identification & Contact
Goafreet is an India-based brand management, digital marketing, ecommerce operations, technology engineering, and creative consulting firm operating from Vadodara, Gujarat, India.
Official Communications: info@goafreet.com | Telephone: +91 9106981512